Friday, May 22, 2020

The Importance of Critical Thinking to the Decision Making...

The decision-making process in business is an important part of a company’s success. Making the right decision relies on using the attributes of critical thinking. The following will show the relationship between decision making and critical thinking and how one company uses critical thinking in its decision making everyday to maintain the company’s health and customer satisfaction. Critical Thinking â€Å"Critical thinking is the disciplined art of ensuring that you use the best thinking you are capable of in any set of circumstances† (Paul Elder, 2006, p. xviii). Critical thinking involves the capability to think rationally and fair-minded. One must have the ability to employ his thinking reflectively and independently. Critical†¦show more content†¦When one takes the time to follow the steps it is less likely critical facts will be missed and therefore helps find a solution without making a hasty decision. In business one’s judgment may be influenced by his education, personal beliefs, or stress. Often one is not aware he in not making objective decisions therefore, before a decision is made one needs to use critical thinking to determine the best choice. According to Critical Thinking And Creative Problem Solving (n.d.), â€Å"Successful organizations recognize that critical thinking and creative solutions to problems significantly enhance business potential† (para. 2). Critical Thinking at Work My former employer, Valley Refrigeration and Air Conditioning, Inc. is a small family owned business. The company repairs and installs residential and commercial heating and air conditioning (HVAC) equipment. Every day the company receives service calls. The calls range from a noise from an HVAC unit to no heat or air conditioning. One may believe that scheduling the service calls is easy by completing the calls in the order in which they were received. Considering the company services a large geographical area and some calls are more important than others that plan is not effective. The service manager begins the decision making process by determining which calls must be addressed first. He must ask himself are there calls the need beShow MoreRelatedEssay about Critical Thinking: Strategies in Decision Making1010 Words   |  5 PagesCritical Thinking: Strategies in Decision Making Critical thinking is a process of applying various skills to analyze information. Critical thinking uses rationality to distinguish between emotion and fact. This paper will discuss the definition of critical thinking, and the skills it takes to think critically. It will also provide an example of critical thinking applied to my current working environment. Finally this paper will discuss the importance and benefits of critical thinking inRead MoreEssay about Critical Thinking: A Necessary Tool for Decision Making1296 Words   |  6 Pagesmeaning of critical thinking. I will provide an example of a personal experience when critical thinking had to be used. This paper will also examin the benefits and importance of using critical thinking during the decision-making process. What is Critical Thinking? Critical thinking is an essential tool to good decision-making. Everyone has biases or prejudices which can hinder good decision making. Critical thinking varies depending on the underlying motivation. When decisions are based onRead More Critical Thinking and Decision Making Essay588 Words   |  3 PagesCritical Thinking and Decision Making In the corporate environment critical decisions must be made, sometimes quickly, whether because of changes in market conditions, corporate profits, or corporate performances. The decision-making process is vital to good management in today’s work environment. This paper will examine the relationship between critical thinking and the decision making process, explain what the textbook authors believe, and relate how both apply to today’s workplace. CriticalRead MoreCritical Thinking And Critical Thinking753 Words   |  4 PagesAs we arise each morning, we begin to start making decisions in regarding the activities encountered throughout the day. There is a sense of complacency for the typical working individual. But, what happens when a situation changes due to specific events that arise and we take a step away from the normal. We begin the critical thought process of thinking outside the box. Critical thinking is the process of evaluating your decisions, providing positive or negative feedback, and researching conclusionsRead MoreThe Problem And It s Background Essay1030 Words   |  5 Pageswe must be flexible and proactive in making decisions especially to those students that needs immediate response in their problem. Decision making, ranging from deciding whether you’re going to exert effort in doing your work or simply to finish your work and submit it on the time given. Good decision making is one of the factors that we teachers must attain. Good decision making makes the teachers a good agent of learning to students and good decision making makes the teachers more effective inRead MoreFallacy Summary and Application Essay1066 Words   |  5 Pagesand the importance they have in regards to critical thinking and the decision-making processes. Within the process of critical thinking, fallacies tend to play a very large part of this process. By definition, a fallacy is a statement or an argument based on a false or invalid reference (American Heritage Dictionary of the English Language). As you will read on further into this paper, we will begin to define the significance that fallacies play with the role of critical thinking and decision-makingRead MoreCritical Thinking and Decision Making Essay1083 Words   |  5 Pagesinfers the ability to think. Critical thinking is asking the right questions about the information we are presented with on any given situation. Or as Brown and Keeley put it, it is asking critical questions. (Pg. 2) To put it more specifically, asking critical questions provide(s) a structure for critical thinking that supports a continual, ongoing search for better opinions, decisions, or judgments. (Brown and Keeley, 2000, Critical Thinking, Asking the Right QuestionsRead More Thinking and Decision Making Essay1480 Words   |  6 PagesThinking and Decision Making When it comes to the reasoning and problem solving of any issue there are various ways to come to a decision; thinking is the mental process that allows the people in the world to deal with it effectively, according to set goals, plans, ideas, and desires. Thinking involves the gathering of information that forms concepts and engages in problem solving, reasoning, and making precise decisions for the benefit of whom is concerned. Thinking according to Kirby andRead MoreThe Importance of Critical Thinking and Ethical Decision Making on Social Work1149 Words   |  5 PagesIt is my belief that in order for someone in the social work profession to serve vulnerable populations it was intended to serve, it is imperative to use critical thinking and ethical decision making in tandem to achieve the optimal result. The balance is a delicate and often complex. It requires a close examination or critically thinking, of all the issues not just within yourself, but the community as a whol e, the individuals within it, and the client population that the social work serves. TheRead MoreInterpretation Of Inferences And Assumptions1512 Words   |  7 PagesASSUMPTIONS 1 Interpretation of Inferences and Assumptions Diana L. Brown HUM101 – Critical Reasoning Colorado State University: Global Campus Robert Freeborough September 14, 2014 Running head: INTERPRETATION OF INFERENCES AND ASSUMPTIONS 2 Critical thinking is a part of everyday life and does not necessarily mean making a decision in a high pressure or high stakes environment. It can be as simple as understanding connections between

Thursday, May 7, 2020

Marketing Plan For A New Product - 2084 Words

Introduction Consider like a good start. Presenting a new product to the market is not just described as selling and promoting. Certainly, launching a new product needs more than just that, in orders to be highly demanded by customers. Another things also contribute to making a great product: dedicated employees, good strategy, decent information systems, excellent implementation, in special when it comes to introduce a new product to a highly developed market. That is where marketing should be used, as nowadays, successful companies at high levels have one thing in common – they have strongly customers focused and heavily committed to marketing. Marketing, more than any other business function, deals with consumers, making customer value and happiness are at the main points of this research. However I will explore more specified launching of a product development in terms of successful marketing later on. Perhaps the easiest description is that: Marketing is the process of delivery of customer’s values and satisfactions to a company’s profit. The point of the marketing is to interest new customers by promising high value, and to keep current customers by bringing satisfaction to everyone. (Adrian Payne, The Essence of Services Marketing). Executive Summary In a way to make a fairly successful research, it has been decided to present to the market and describe our potential actions in terms of target market, product positioning, market segmentation, customer buyingShow MoreRelatedMarketing Plan For A New Product776 Words   |  4 Pages Marketing Plan for a new product Background In 1990, Mr. John and his family in the city of San Francisco had established SH confectionary which has grown to be a big franchisor with 10 stores in the State of California. SH confectioners are interested in adding new products to their product line to expand their business. In order to do so, Mr. John had came up with an idea of selling liquor flavoured chocolates named Grand Marnier in his storeRead MoreMarketing Plan Of A New Product1137 Words   |  5 PagesBackground It’s not too far, about one month ago we six friends were gossiping in our university. We were talking about our new term paper of marketing course. We were discussing what our topic should be. All of us gave so many ideas about our term paper objective, â€Å"Marketing Plan of a New Product†. Suddenly one of us invent the idea to production of â€Å"Date Palm Juice† in a new format which no one ever seen. All of us support the idea and it’s really nice. After that day we started our research onRead MoreMarketing Plan For A New Product1357 Words   |  6 PagesWhenever introducing a new product to a current market, an organization will need to prepare for challenges they may face. For this reason, Kohler will need to be smart with our promotional and advertising objectives when introducing Hygieia to the commercial and residential markets. Our objectives will focus on building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand. Working with our big box retailers, we will need to work closely with channelRead MoreMARKETING PLAN FOR NEW PRODUCT4262 Words   |  18 Pagesï » ¿ASSIGNMENT ON MARKETING PLAN FOR NEW PRODUCT SUBMITTED TO: Bankim Chandra Sarker Lecturer Marketing Department, BUBT SUBMITTED BY: Rajeeb Kumar Saha ID# 13142201070 (30th) S.M Rafiqual Islam Rahat ID# 11121201529 (23rd) Mohammad Rasel ID# 12132201078(27th) MBA PROGRAM, BUBT BANGLADESH UNIVERSITY OF BUSINESS AND TECHNOLOGY Plot#77-78 # 9 Rupnagar Mrpur-2, Dhaka-1216 SUBMISSION DATE: 07-01-2015 January 07, 2015 The LecturerRead MoreNew Product Marketing Plan4260 Words   |  18 PagesSYNERGY 3-in-1 Laundry System Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg 3 SITUATION ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 3 2.1 3.0 4.0 Target Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 4 NEW PRODUCT INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 5 SWOT ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......Pg 6 4.1 4.2 4.3 4.4 Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 6 Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 7 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNew Product Marketing Plan7111 Words   |  29 PagesTABLE OF CONTENTS ACKNOWLEDGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ APPROVAL LETTER †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. THE CHALLENGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Product concept and description †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Characteristics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¢ Strategies to be implemented†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................................ †¢ Company’s strategic goals †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... SITUATIONAL ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ CompanyRead MoreAn Effective Marketing Plan For A New Product1037 Words   |  5 PagesAn effective marketing plan is one of the most important steps in introducing a new product or service. It is an essential tool in preparing executives, employees, and partners of the company in understanding the strategy to entering the market place with success. Having a solid marketing plan will not only ensure that the company is sticking to the schedule, but that the marketing resources are being disbursed wisely and appropriately (U.S. Small Business Administration). Some of the main objectivesRead MoreNew Product Launch Marketing Plan922 Words   |  4 PagesNew Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC StrategyRead MoreMarketing Plan for New Product Launch2326 Words   |  10 Pages{draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name Id: Imran Shoukat MBP Members Name Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: PurposeRead MoreMarketing Plan For Developing New Products1690 Words   |  7 Pages Product Development Name Institution of Affiliation Describing the Product The new product is the adjustable umbrella. This is the newest product for the Sky-Joy Company. The product comes with many features that are good for the different customers thus making it the best product ever in the market. The product is easily adjustable to fit in a small bag thus making it easily portable to carry. Its portability makes it the best to travel with and maybe use it anytime depending

Wednesday, May 6, 2020

The Souls of Black Folk Critical Analysis Free Essays

Critical Analysis Madonna R. Stengel Spalding University In the selections, Forethought, Chapter I and Chapter V from W. E. We will write a custom essay sample on The Souls of Black Folk Critical Analysis or any similar topic only for you Order Now B. De Bois’ The Souls of Black Folk, the author is attempting to explain the inner struggle playing out in the subconscious of African-American’s minds following the era of reconstruction, as well as offer his common sense solutions to this matter. He refers to this battle of dueling realities within the mind as double consciousness, using â€Å"the veil† as a metaphor to illustrate the isolation and sometimes the protection felt when living within the veil. He attempted to help African-Americans, as well as whites find peace with each other and within their souls, by being true to themselves, instead of accepting the ascribed identities or being the offenders who ascribe those identities. This theme of autonomy and injustice is obviously a common thread of many African American authors, although De Bois takes the concepts a bit further by analyzing ascribed vs. avowed identity and the reality of human limitations. The message, especially in Chapter V is a forward thinking, broad view that involves setting ethical priorities, educating people appropriately, while not allowing imposed limitations regarding race, gender or socio-economics to hold some back nor the stumbling block of human limitations hold other back. Therein lies the difference between De Bois and some other authors, who endeavor to empower by offering only grandiose ideals without common sense solutions. W. E. B De Bois was very concerned with this dual consciousness theory and image of the â€Å"veil† as an approach to bringing broad understanding to the African-American experience. He believed that it was important for African-Americans to recognize this phenomenon, but equally important was the education and recognition of those who imposed the â€Å"veil. † De Bois is implying, not so subtly, with the veil analogy that it’s a tool to separate and diminish whoever is wearing it and if there is no ability to look figuratively into the eyes, one can’t know the soul, and if one can’t know the soul, one does not have to recognize the humanity. Therefore, injustices and sub-human treatment is much easier to carry out and defend. Also, as educator De Bois was concerned with access to an equitable and appropriate education for all, even if that meant â€Å"teaching the worker to work. † He realized that the key to empowerment was education. He also realized that it was not only the African- Americans population that was in need of an education. He held strong to the belief that it was imperative to train blacks and whites with respect to one another’s culture, in an effort to bring peace and understanding between the races. He also realized that some people, regardless of their race, social status or gender were more inclined to be scholarly than others. He writes, â€Å"Neither or both: teach the worker to work and the thinker to think; †¦And the final product of our training must be neither a psychologist nor a brickmason, but a man. And to make men, we must have ideals, broad, pure and inspiring ends of living—–not sordid money-getting, not apple of gold. † The worker must work for the glory of his handiwork, not simply for pay; the thinker must think for truth, not fame. So, the message is be true to oneself, and the rest will follow. Works Cited Du Bois, W. E. B. (1969) The souls of black folk: Essays and sketches. New York: Fawcett World Library. How to cite The Souls of Black Folk Critical Analysis, Papers